MARL Style Guide

What we’re looking for
-“Shelter Snapshots” that highlight all of the great day-to-day work that MARL is doing. Examples might include dogs enjoying yard time on the play structure or in the pool, dogs on outings, kittens playing, dogs enjoying enrichment activities, people snuggling with animals or working on training, etc.
-Fun and candid animal photos that capture their personality (beyond your typical close-up/headshot).

General Photography Guidelines
-We strive to use images of our animals that evoke emotion – whether it’s happiness, playfulness, need, the animal’s eyes and body position tend to convey the feeling, so we pay particular attention to that.
-We try and avoid images of dogs who appear overstimulated – tongue hanging out, wide-eyed, jumping on people or on kennel doors, pulling on leash, being tightly restrained, etc.
-If we are showing staff or volunteers, we prefer they be in their assigned MARL uniform. This is a preference, not a requirement!
-Backgrounds should be generally free of clutter, excessive hair, cracks, stains, or messes.
-Lighting should be bright and natural.
-Pictures should never be taken through a door, fence, or cage.
-Capture the animal in a relaxed state. Avoid instances where the animal looks stressed. This includes wide-eyes, ears back, cowering, etc.

Photography Examples:

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